Our Story


Our Brand

Our classic styles are made specifically for you. We focus on timeless, simple and practical classics we know you'll love. Unique construction and quality finishes is our passion! We want every purchase you make to be a representation and definition of you.

Our Story

Semimu was born out of practical necessity. My daughter was born in 2018, and like most kids, she grew tall quickly,  I found myself either going a few sizes up or buying new overalls so she wouldn't feel crammed into them. For the times I went up a size, after one wash I was back to my original predicament. It became rather unrealistic that I would continue to buy new overalls every 2 to 3 weeks.

To extend the lifespan of her overalls, I grabbed a pair of scissors and cut them mid-thigh so she could wear them as shorts. Her brother, who is 3 years older, was tickled by this and fetched all his old overalls for the same adjustment. Just like that, our creative fix gave birth to Semimu!

Our Founder

I have always been intrigued by how clothes are constructed. I am a self-proclaimed Minimalist. It's my go-to aesthetic. Sustainability is very important to me — It's always been about simplicity, practicality, and quality; timeless classics that stand the test of time. I believe that you define the clothes you wear and not the reverse. That's why the pieces I'm drawn to are pieces that will still be relevant in years to come, and our playsuit is a true example of my approach to clothing.